MORGAN WRIGHT
Senior Paid Media Strategist
linkedin.com/in/morgan-wright
morganwrightportfolio.com
Skills
Google Ads API, Facebook Marketing API, LinkedIn Campaign Manager, AdRoll, Google Analytics, Tableau, Data Studio, Looker
Certifications
Google AdWords Certification
Certification in managing and optimizing Google Ads campaigns, including keyword research, ad copy optimization, and advanced bidding strategies.
Facebook Blueprint Certification
Certification in managing Facebook Ads campaigns, including ad creation, targeting strategies, and data analysis for performance optimization.
Professional Summary
Paid Media Manager specializing in high-impact digital advertising campaigns. Successfully scaled a startup's initial $5,000 campaign to a robust $250,000 portfolio within two years, resulting in a 30% increase in customer acquisition rate. Expertise includes leveraging data analytics tools like Google Analytics and AdRoll for precise targeting and continuous optimization of ad spend.
Work Experience
Senior Paid Media Manager
01/2022
Tech Company Inc
San Francisco, CA
•
Developed and executed a $250,000 paid media campaign that increased customer acquisition rate by 30% within two years
•
Optimized ad spend by 35% through advanced bidding strategies, achieving significant cost savings for the company
•
Integrated AI-driven audience segmentation tools, resulting in a 25% increase in conversion rates
•
Negotiated and secured partnerships with four major ad networks, expanding reach by 50%
Paid Media Manager
06/2020 - 12/2021
Media Firm Solutions
San Francisco, CA
•
Created and managed a $50,000 paid media portfolio that achieved an ROI of 4:1 within six months
•
Implemented real-time bidding strategies, reducing cost per acquisition by 40%
Paid Media Analyst
12/2019 - 06/2020
Digital Ad Agency
San Francisco, CA
•
Analyzed and reported on ad performance, recommending optimizations that increased click-through rates by 25%
•
Created detailed budget forecasts and cost-saving strategies, reducing overall ad spend by 15% annually
Education
Bachelor of Science in Business Administration - Marketing Concentration
09/2013 - 05/2017
San Francisco State University
San Francisco, CA
Projects
Personal Budget Optimization Tool
Created an AI-driven budget optimization tool for personal use, which helped in reducing ad spend on various platforms by identifying underperforming campaigns and reallocating budgets to high-performing ones. The tool also includes real-time bidding strategies to minimize cost per acquisition.
Cross-Platform Audience Segmentation Dashboard
Developed a cross-platform audience segmentation dashboard for personal projects, integrating data from Google Ads and Facebook Ads to provide deeper insights into customer behavior. The tool uses advanced analytics to identify high-value segments and optimizes ad spend accordingly.
Transform your resume into an interview magnet with AI-powered optimization trusted by job seekers worldwide.
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This resume format works exceptionally well with Applicant Tracking Systems (ATS) because it uses a clear and concise structure, which allows ATS to easily parse and score the candidate's experience and qualifications. The inclusion of specific metrics such as campaign budget scales from $5,000 to $250,000 makes it stand out by providing concrete achievements that align with job requirements. Additionally, using industry-specific keywords like 'paid media manager' and 'digital advertising' ensures the resume is optimized for SEO when recruiters search through their ATS databases.
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Expert guidelines and best practices for each section of your resume.
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do not use unprofessional email addresses.
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
John Doe New York, NY (555) 123-4567 | [email protected] linkedin.com/in/johndoe | johndoe.com
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working individual looking for a Paid Media Manager position where I can learn new things and advance my career.
Senior Paid Media Strategist with 6+ years of experience in data-driven digital advertising campaigns. Successfully scaled a startup's initial $5,000 campaign to a robust $250,000 portfolio within two years, resulting in a 30% increase in customer acquisition rate. Expertise includes leveraging data analytics tools like Google Analytics and AdRoll for precise targeting and continuous optimization of ad spend.
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Don't include outdated technologies unless specifically required.
Practical example showing do's and don'ts for skills
JavaScript, Python (beginner level), HTML/CSS, React.js (intermediate)
JavaScript, HTML/CSS, React.js
Customer service: proficient, leadership: intermediate, strategic thinking
Leadership, Strategic Thinking, Customer Service
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Practical example showing do's and don'ts for experiences
Managed the budget for paid media campaigns, ensuring they stayed within allocated limits.
Optimized ad spend by 35% through advanced bidding strategies, saving the company $70,000 annually.
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Practical example showing do's and don'ts for educations
Bachelor of Arts | University Name | Location June 2015 – May 2019 - All Courses: Course 1, Course 2, Course 3... (every single course taken)
Bachelor of Science in Business Administration - Marketing Concentration | San Francisco State University | San Francisco, CA September 2013 – May 2017 - Relevant Coursework: Digital Marketing Strategies, Data Analytics for Business Decisions, Advanced Advertising. GPA: 3.8
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Practical example showing do's and don'ts for projects
Created a simple landing page using HTML/CSS without any functionality or optimization techniques.
Developed an optimized landing page for a paid media campaign, integrating Google Tag Manager for dynamic content updates and A/B testing to improve conversion rates.
Common questions about this role and how to best present it on your resume.
Essential skills include data analysis, campaign management, and proficiency in tools like Google Ads and Facebook Ads Manager.
Highlight relevant experience and certifications instead of formal education. Emphasize achievements and skills that match the job requirements.
Key qualifications include proven track record in digital advertising, ability to manage budgets effectively, and expertise in optimizing ad performance.
Detail your promotions or increasing responsibilities over time. Include metrics like growth in campaign budget sizes and improvements in conversion rates.
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