Michael Thompson
Senior Media Strategist & Campaign Scaler
[email protected] | +1 (555) 987-6543 | linkedin.com/in/michael-thompson-media | michaelthompsonmedia.com | San Francisco, CA
Professional Summary
Media Planner with over 5 years of experience in digital advertising and campaign scaling. Successfully increased a client's ROI through targeted social media campaigns, driving engagement rates up significantly.
Skills
Google Ads Manager, The Trade Desk, AdRoll, Integral Ad Science, Google Analytics 360, Adobe Analytics, Competitive Analysis, Cross-Channel Advertising Integration
Work Experience
Senior Media Planner
01/2022
Tech Company Inc
San Francisco, CA
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Developed and scaled a social media campaign that increased client ROI by 30% over six months.
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Created and optimized a PPC campaign, resulting in significant engagement rate improvements.
•
Managed a $500K budget across multiple digital platforms, achieving a 20% increase in conversion rates.
•
Analyzed data to identify underperforming ad groups and optimized them, leading to a 35% reduction in wasted spend.
Media Planner
06/2020 - 12/2021
Advertising Agency LLC
San Francisco, CA
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Created a series of targeted email campaigns that generated an additional 750 leads per quarter.
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Optimized existing client campaigns, resulting in a 15% increase in customer acquisition.
Media Planner Intern
06/2019 - 12/2019
Digital Marketing Co.
San Francisco, CA
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Supported the planning and execution of a local campaign, contributing to a 20% increase in client engagement.
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Assisted in the analysis of campaign data, leading to recommendations that saved the company $10K in unnecessary ad spend.
Projects
Social Media Growth Hackathon
Led a team in a growth hackathon, developing a social media strategy that increased a local business's follower count by 30% within two months. Implemented A/B testing on ad creatives and copy to maximize engagement.
Personal Branding Campaign
Created a comprehensive personal branding campaign to establish an online presence in the media planning industry. Utilized content marketing, social media ads, and influencer partnerships to gain over 500 followers within six months.
Education
Bachelor’s in Business Administration with a Minor in Marketing
09/2015 - 05/2019
University of Michigan
Ann Arbor, MI
Relevant coursework: Advertising Management, Digital Media Strategies, Consumer Behavior. GPA: 3.7
Certifications
Google AdWords Certification
06/2023
Certified in the principles and best practices of Google Ads, including ad creation, bidding strategies, and campaign optimization.
Data-Driven Advertising Specialist Certification
09/2024
Institute for Data-Driven Marketing
Certified in utilizing data analytics to drive advertising strategies and enhance campaign performance.
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This resume format is designed to work well with Applicant Tracking Systems (ATS) by including relevant keywords such as 'digital advertising,' 'campaign scaling,' and 'ROI optimization.' The professional summary effectively communicates the candidate's experience in increasing ROI, which is crucial for ATS algorithms searching for specific metrics. Additionally, the inclusion of social media links like LinkedIn enhances visibility and credibility, making it easier for potential employers to verify the candidate's background.
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Expert guidelines and best practices for each section of your resume.
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do not use unprofessional email addresses.
See clear examples of how to format contact details effectively.
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
John Doe New York, NY (555) 123-4567 | [email protected] linkedin.com/in/johndoe | johndoe.com
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working individual looking for a Media Planner position where I can learn new things and advance my career.
Senior Media Strategist & Campaign Scaler with over 5 years of experience in digital advertising. Successfully increased client ROI by 30% through targeted social media campaigns, driving engagement rates up by 45%. Proficient in utilizing Google Analytics and The Trade Desk to optimize campaign performance.
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required.
Practical example showing do's and don'ts for skills
Google Ads Manager, Facebook Ad Manager, LinkedIn Ad Solutions, Outdated tool XYZ (2015)
Google Ads Manager, The Trade Desk, Integral Ad Science
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Practical example showing do's and don'ts for experiences
Responsible for managing social media campaigns for a portfolio of clients, resulting in positive outcomes.
Optimized and managed a portfolio of 15 high-value clients' social media campaigns, increasing their ROI by an average of 20% over one year.
Maintained daily reports on campaign performance for senior management review.
Developed and presented comprehensive weekly reports to senior management, detailing campaign KPIs and actionable insights that improved overall strategy effectiveness by 15%.
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Practical example showing do's and don'ts for educations
Bachelor of Science in Business Administration | University of California, Berkeley | Berkeley, CA September 2015 – June 2019 - Relevant Coursework: Introduction to Accounting, Marketing Research Methods, Organizational Behavior
Bachelor’s in Business Administration with a Minor in Marketing | University of Michigan | Ann Arbor, MI September 2015 – May 2019 - Relevant Coursework: Advertising Management, Digital Media Strategies, Consumer Behavior
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Practical example showing do's and don'ts for projects
Developed a simple website using HTML, CSS, and JavaScript. The site has basic pages with no interactivity or additional features.
Created an interactive landing page that increased user engagement by 25% through A/B testing of various design elements and call-to-action buttons. Used HTML, CSS, and JavaScript to implement dynamic content changes based on user behavior.
Common questions about this role and how to best present it on your resume.
Essential skills include data analysis, strategic planning, and strong negotiation abilities.
Highlight transferable skills relevant to the entry-level role while downplaying senior-specific achievements.
A bachelor's degree in marketing, communications or related field is typically required along with digital media experience.
Showcase your growth through different roles within the industry, emphasizing increased responsibilities and successes at each stage.
Join thousands who transformed their careers with AI-powered resumes that pass ATS and impress hiring managers.
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