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Why This Template Works
This resume format is specifically designed to work well with Applicant Tracking Systems (ATS) by including all necessary sections such as a summary and experience that clearly outline the candidate's skills and achievements relevant to an entry-level outside sales position. The use of action verbs, quantifiable metrics, and industry-specific keywords in the content ensures it passes through ATS filters efficiently. Additionally, the template is clean and professional, making it easy for hiring managers to quickly identify key qualifications.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Don't use unprofessional email addresses.
Real Examples
See clear examples of how to format contact details effectively.
Jordan Carter 123 Elm St, Apt 456 San Francisco, CA 94107 [email protected]
Jordan Carter San Francisco, CA (555) 456-7890 | [email protected] linkedin.com/in/jordan-carter-sales
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working person looking for an entry-level outside sales job where I can learn and grow.
Entry-level outside sales representative with 2+ years of sales support, internship, and B2B technology outreach experience. Built prospect lists, scheduled demos, and helped onboard five small-business SaaS clients within six months. Skilled in Salesforce, HubSpot, LinkedIn outreach, and structured follow-up cadences.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
Skills
Sales Tools - CRM: [Salesforce, HubSpot] - Prospecting: [LinkedIn Sales Navigator, email sequencing] - Reporting: [Google Sheets, dashboards] Sales Strengths - Discovery calls, follow-up, presentation prep, territory research
General Guidelines
Group sales skills by how recruiters scan them: CRM tools, prospecting methods, reporting tools, and customer-facing strengths. Prioritize skills that appear in the job description and that you can discuss confidently in an interview.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required for the role.
Real Examples
Practical example showing do's and don'ts for skills
Hard worker, people person, social media, Excel: 80%, CRM systems (some experience)
CRM: Salesforce, HubSpot | Prospecting: LinkedIn Sales Navigator, cold calling, email sequencing | Reporting: Google Sheets, pipeline dashboards
Quick Tips
- List technical skills relevant to sales such as CRM systems and email marketing tools.
- Prioritize soft skills that highlight your ability to build relationships and communicate effectively in bullet points under the experience section rather than a separate list.
- Focus on proficiency with current technologies like Salesforce, HubSpot, Slack, and Microsoft Teams.
- Avoid listing general or outdated technical skills unless directly applicable to the role.
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Responsible for calling customers and updating CRM records.
Booked 30 product demos from cold calls, email sequences, and LinkedIn outreach while keeping Salesforce opportunity stages current.
Helped the sales team with webinars and marketing materials.
Coordinated 10 educational webinars and shared attendee lists with sales reps for timely follow-up.
Quick Tips
- Use action verbs like 'Generated', 'Negotiated', 'Led', or 'Increased' to start each bullet point.
- Quantify your achievements whenever possible. Numbers provide concrete evidence of your impact.
- Highlight skills and experiences that align with the specific job requirements you're applying for.
- Focus on results over responsibilities; describe what you accomplished rather than duties you performed.
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Bachelor of Arts in Marketing | University Name | City, State September 2016 – May 2020 - Coursework: Introduction to Business, Principles of Economics, Psychology - Activities: Member of the Debate Club, Volunteer at Local Library
Bachelor of Science in Business Administration, Concentration in Marketing | San Francisco State University | San Francisco, CA September 2018 – May 2022 - Relevant Coursework: Principles of Marketing, Digital Marketing Strategies, Customer Relationship Management (CRM) - Honors/Awards: Dean's List Spring 2021
Quick Tips
- Highlight relevant coursework directly related to the position you are applying for.
- Include honors or awards if they reflect well on your qualifications for the job.
- Mention GPA only if it is above 3.5 or if you graduated recently, to show academic achievement.
- Exclude unnecessary details such as high school education and less relevant activities.
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Made a simple spreadsheet to track some sales activities.
Built a Google Sheets and Apps Script dashboard to track weekly outreach, demo bookings, and follow-up tasks for a personal sales pipeline.
Used Python to look at email campaign data.
Created a Python campaign review tool to compare open rates, click-through rates, and lead sources from exported sales outreach data.
Quick Tips
- Choose projects that showcase your ability to solve real-world problems relevant to the job you're applying for.
- Mention tools and technologies used in conjunction with a description of what was created to provide context.
- Include quantitative results or metrics whenever possible, such as increased user engagement or improved conversion rates.
- Provide links to live demos or your portfolio if available; this demonstrates your practical work experience.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Emphasize prospecting, customer conversations, CRM accuracy, follow-up discipline, presentations, and any measurable pipeline or revenue contribution.
Use internships, customer service, campus sales projects, retail work, or volunteer outreach to show communication, persistence, lead tracking, and results.
Useful keywords include outside sales, prospecting, cold calling, CRM, territory management, lead generation, B2B sales, demos, pipeline, and client relationships.
Yes, when the numbers are accurate. Include realistic metrics such as calls made, demos booked, leads qualified, revenue influenced, or accounts supported.
Build a Resume That Gets You Hired 60% Faster
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