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Why This Template Works
This resume format works exceptionally well for ATS (Applicant Tracking Systems) because it strategically incorporates key skills relevant to an entry-level marketing position such as digital marketing strategies and email campaign management. Bold keywords are used throughout the document, ensuring that job applications will rank high in search results when recruiters use specific keyword searches. Additionally, by including a professional summary at the beginning of the resume, candidates highlight their most significant achievements and qualifications upfront, which is crucial for catching the attention of busy hiring managers.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Do NOT use unprofessional email addresses and do NOT include GitHub links for artists - instead, use ArtStation, Behance, or portfolio sites.
Real Examples
See clear examples of how to format contact details effectively.
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
Alicia Chen Los Angeles, CA (555) 123-4567 | [email protected] linkedin.com/in/aliciachen | artstation.com/aliciachen
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
- Use ArtStation or Behance for artist/designer portfolios
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working individual looking for an Entry Level Marketing Coordinator position where I can learn new things and advance my career.
Entry Level Marketing Coordinator with 2 years of experience in digital marketing strategies and AI-driven data analysis. Increased customer engagement rates by 40% through targeted email campaigns. Skilled in SEO, social media analytics, and content creation tools such as HubSpot and Google Analytics.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required by the job description.
Real Examples
Practical example showing do's and don'ts for skills
Detailing AI-driven analytics tools as 'AI Tools' without specifying names (e.g., Talkwalker, Brandwatch)
Proficient in using specific AI-driven analytics tools such as Talkwalker and Brandwatch
Listing 'Adobe Creative Suite' without specifying components like Photoshop or Illustrator
Expertise with Adobe Creative Suite including Photoshop for photo editing and Illustrator for graphic design.
Quick Tips
- Detail specific tools you have experience with rather than general categories. For example, mention 'Google Analytics 4' instead of just saying 'Analytics Software'.
- Prioritize listing skills that align directly with the job description or responsibilities to increase your relevance as a candidate.
- Quantify your proficiency where possible by describing how long you've used specific tools or in what capacity (e.g., managed CRM systems for over 1 year).
- Use action verbs and descriptive phrases such as 'Utilized', 'Managed', 'Developed' when listing technical skills to demonstrate active use.
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Practical example showing do's and don'ts for experiences
Responsible for creating email campaigns, resulting in improved engagement.
Developed targeted email marketing campaigns that increased open rates by 35%.
Collaborated with the team to create social media content, leading to more followers.
Led the development of a social media strategy that doubled Instagram followers in six months.
Quick Tips
- Start each bullet point with an action verb like 'Developed', 'Implemented', or 'Analyzed' to showcase your active role in projects.
- Quantify achievements where possible, such as increasing engagement rates by X%, reducing ad spend by Y%, or growing followers on social media platforms.
- Avoid listing every minor task. Highlight significant contributions and the impact of your work.
- Show progression over time - start with your most recent position and highlight the increasing responsibility and success in each role.
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Bachelor of Arts | General University | Anywhere January 2018 – May 2022 - Relevant Coursework: Introduction to Biology, English Composition, History of Art - GPA: 3.7
Bachelor of Science in Marketing | San Francisco State University | San Francisco, CA September 2021 – May 2025 - Relevant Coursework: Digital Marketing Strategies, Data Analytics for Business Decisions, Social Media Management
Quick Tips
- Start with your most recent or highest degree and work backwards.
- Use bullet points to highlight relevant coursework and achievements rather than listing every course you took.
- Include any honors, awards, or academic projects that demonstrate skills applicable to the marketing field.
- Keep dates concise but clear; provide month and year for better context.
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Built a basic website using HTML and CSS - this is too generic and lacks context.
Developed a responsive e-commerce website for a small business, incorporating user-friendly design principles and SEO best practices. Enhanced visibility by integrating Google Analytics to track key metrics.
Quick Tips
- Choose projects that highlight your unique skills and contributions in digital marketing or content creation.
- Provide specific details on how you utilized AI tools like Talkwalker or Brandwatch to improve social media analytics.
- Include links to live demos or case studies whenever possible to give hiring managers a tangible understanding of your work.
- Emphasize the impact of your projects, such as increased engagement rates or optimized campaign performance.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Skills like social media management, email marketing, event coordination, and data analysis are crucial.
Explain briefly the reason for gaps and highlight any projects or self-study completed during that time to showcase your commitment to learning.
A degree in marketing, communications, or a related field is typically required along with relevant coursework and internships.
Include any certifications or experience using platforms like Google Analytics, HubSpot, or Mailchimp to show proficiency.
Stop Applying. Start Getting Hired.
Transform your resume into an interview magnet with AI-powered optimization trusted by job seekers worldwide.
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3 out of 4 resumes never reach a human eye. Our keyword optimization increases your pass rate by up to 80%, ensuring recruiters actually see your potential.