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Why This Template Works
This Communications Manager resume format works exceptionally well with ATS (Applicant Tracking Systems) because it follows a structured layout that prioritizes key information such as professional summary, relevant experience, and accomplishments. The inclusion of quantifiable achievements, like 'successfully managed crisis communication for over 20 events' or 'increased brand awareness by 50%', makes the resume stand out among others.
The format also emphasizes the use of keywords that are commonly found in job descriptions within the communications field, such as strategic planning and team leadership. This not only helps the ATS recognize the candidate's qualifications but also ensures human readers see a clear demonstration of expertise and readiness to tackle complex communication challenges.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Don't use unprofessional email addresses.
Real Examples
See clear examples of how to format contact details effectively.
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
John Doe New York, NY (555) 123-4567 | [email protected] linkedin.com/in/johndoe | johndoe.com
Quick Tips
- Use a professional email address (firstname.lastname format)
- Ensure your voicemail is set up and professional
- Double-check your phone number and email for typos
- Make your LinkedIn URL custom (linkedin.com/in/yourname)
Summary
Professional Title Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
General Guidelines
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Real Examples
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working individual looking for a Communications Manager position where I can learn new things and advance my career.
Senior Communications Manager with over 7 years of experience in strategic communications and crisis management. Successfully led a team to develop and execute a comprehensive communication plan that increased public trust and engagement during a major corporate scandal, resulting in a 20% rise in positive media coverage within six months. Proficient in leveraging social media analytics tools for real-time feedback and campaign optimization.
Quick Tips
- Quantify achievements where possible (e.g., 'Increased revenue by 20%')
- Keep it under 5 lines for readability
- Use strong action verbs to start sentences
- Tailor the summary to match the job description
Skills
Technical Skills - Languages: [List] - Frameworks: [List] - Tools: [List] Soft Skills - [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%"). Do not include outdated technologies unless specifically required by the job description.
Real Examples
Practical example showing do's and don'ts for skills
Java, Python, C++ - Microsoft Office Suite - Adobe Photoshop (Basic) - Project Management: Beginner level
- Social Media Strategy - Hootsuite - Google Analytics - Content Creation - Stakeholder Engagement
Quick Tips
- List technical skills that are directly relevant to the Communications Manager role, such as social media tools and CRM systems.
- Use action verbs for soft skills like 'facilitated', 'organized', or 'collaborated'.
- Prioritize your skill sets by their relevance to recent job experiences.
- Highlight certifications related to digital marketing or public relations in a separate section.
Experience
Job Title | Company Name | Location Month Year – Month Year - Action Verb + Context + Result (Quantified) - Led [Project] resulting in [Outcome]... - Collaborated with [Team] to implement [Feature]...
General Guidelines
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...". Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Real Examples
Practical example showing do's and don'ts for experiences
Managed social media accounts, posted regular updates, and responded to comments.
Led social media strategy that increased follower count by 50% over two years.
Quick Tips
- Use strong action verbs like 'led', 'managed', 'implemented', and 'optimized' to start each bullet point. These words clearly demonstrate your role in achieving results.
- Quantify achievements whenever possible. For example, instead of saying you increased engagement on social media, specify the percentage increase or total number of followers gained.
- Describe the context briefly but effectively. Highlight any unique challenges you faced and how you overcame them to achieve positive outcomes.
- Show progression in your roles by highlighting increasing responsibilities and complex projects handled in more recent positions.
Education
Degree Name | University Name | Location Month Year – Month Year - Relevant Coursework: [Course 1], [Course 2] - Honors/Awards: [Award Name] - GPA: X.X (if above 3.5)
General Guidelines
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Real Examples
Practical example showing do's and don'ts for educations
Bachelor of Arts, Communications | University XYZ September 2015 - May 2019 - Courses: Introduction to Public Relations, Mass Communication Theory, Media Law & Ethics - Leadership Roles: PR Club President, Orientation Leader for Freshmen
Bachelor of Arts in Communications | University of California, Los Angeles (UCLA) September 2010 – May 2014 - Relevant Coursework: Public Relations, Media Management, Strategic Communication - Honors/Awards: Dean’s List (2013), UCLA Leadership Award
Quick Tips
- List your degree first followed by the name of the institution and location.
- Include only relevant coursework that aligns with communications roles or industry-specific knowledge.
- Highlight any honors, awards, or leadership positions you held to demonstrate academic excellence and involvement.
- Omit high school details unless it is directly relevant (e.g., if there's a specific achievement related to your field)
Projects
Project Name | Tools/Technologies Used - Briefly describe what you created and its purpose - Highlight specific challenges you solved - Link to portfolio or demo if available
General Guidelines
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Real Examples
Practical example showing do's and don'ts for projects
Created a basic website using WordPress that includes several pages but lacks specific communication strategies or outcomes. No clear challenges addressed, no tools mentioned beyond the fact it was built with WordPress.
Developed an internal communications platform for employee engagement, utilizing Hootsuite and CRM systems. The project aimed to improve information flow and morale within a large corporation. Overcame challenge of integrating multiple communication channels into one cohesive system.
Quick Tips
- Highlight projects that showcase your ability to bridge gaps between internal departments or external stakeholders.
- Detail the tools and technologies you used, such as CRM systems or analytics software, and explain how they contributed to project success.
- Include a brief description of any challenges faced during the project and how you overcame them. This demonstrates problem-solving skills.
- Whenever possible, include links to live demos or your portfolio where hiring managers can see your work in action.
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Key skills include strategic communications planning, media relations, crisis management, and social media engagement.
Highlight transferable skills and express willingness to contribute beyond the role's typical scope.
Qualifications include a bachelor’s degree in communications or related field, PRCA certification, and 5-10 years of experience.
Detail your roles chronologically, highlighting responsibilities and achievements that demonstrate growth.
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