Emily Wang
Digital Media Specialist - E-commerce Focus
[email protected] | +1 (555) 987-6543 | linkedin.com/in/emily-wang-advertising | emilywangportfolio.com | San Francisco, CA
Professional Summary
Assistant Media Buyer with over 4 years of experience in e-commerce advertising. Successfully managed a campaign that increased brand awareness by 30% and led to a 25% rise in customer acquisition through targeted social media ads. Skilled in using platforms like Google Ads, Facebook Ads Manager, and Adobe Analytics for precise targeting and performance measurement.
Skills
Google Ads, Marketing Automation, Data Management Platforms (DMP), Attribution Modeling, Predictive Analytics, Cross-Channel Marketing, Programmatic Advertising, Machine Learning Models
Work Experience
Assistant Media Buyer
01/2023
AdTech Solutions Inc.
San Francisco, CA
•
Created and optimized 50+ ad campaigns, increasing website traffic by 45% within 6 months.
•
Analyzed competitor strategies, resulting in a 30% reduction in ad spend with no loss in conversions.
•
Developed and executed a cross-channel marketing strategy, boosting brand engagement by 25%.
•
Tracked and reported on KPIs, identifying trends that led to a 20% increase in ROI.
Junior Media Buyer
10/2020 - 12/2021
MediaBuy Co.
San Francisco, CA
•
Identified and targeted high-value customer segments, leading to a 40% increase in sales.
•
Collaborated with sales team to create custom ad packages, generating an additional $10K in revenue.
Marketing Intern
06/2019 - 08/2019
Digital Marketing Inc.
San Francisco, CA
•
Assisted in the setup of PPC campaigns, reducing manual workload by 20%.
•
Compiled and analyzed data to provide insights that influenced budget allocation for future campaigns.
Projects
Predictive Ad Spend Optimizer
github.com/emilywang/predictive-ad-spend-optimizer
Developed a predictive model using TensorFlow to forecast optimal ad spend for various e-commerce campaigns, improving ROI by an average of 25% in real-world testing.
Social Media Engagement Dashboard
Built an interactive dashboard using Python and Streamlit that tracks engagement metrics across multiple social media platforms, helping brands understand their audience better.
Education
Bachelor's Degree in Marketing & Communications
09/2013 - 05/2018
San Francisco State University
San Francisco, CA
Relevant coursework: Digital Marketing, Consumer Behavior, Data Analytics. GPA: 3.7
Certifications
Google Analytics Certification
07/2023
Demonstrates expertise in using Google Analytics to analyze website data and improve digital marketing strategies.
HubSpot Inbound Marketing Certification
09/2024
HubSpot Academy
Certified in the principles of inbound marketing and how to use HubSpot tools effectively for lead generation, customer experience, and sales.
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This Assistant Media Buyer resume example is tailored to optimize for Applicant Tracking Systems (ATS) by incorporating relevant keywords and a clear professional summary that highlights key skills such as digital media buying, e-commerce advertising, and brand awareness campaigns. The format includes detailed sections on work experience, education, and certifications, ensuring that the resume stands out among other applications while remaining accessible and easy to read for human recruiters. Furthermore, the inclusion of quantifiable achievements and relevant technologies used in past roles helps demonstrate expertise and practical application of skills.
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Expert guidelines and best practices for each section of your resume.
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
Your contact information is the first section recruiters see. Keep it concise and professional. Ensure your email address is appropriate (e.g., [email protected]). Include your LinkedIn profile for a comprehensive view of your professional journey. A portfolio or personal website is recommended for creative, technical, or design roles.
Do not include your full physical address (street number/name) for privacy reasons. Avoid including personal details like marital status, age, photo, or social security number unless specifically required in your country. Don't use unprofessional email addresses.
See clear examples of how to format contact details effectively.
John Doe 1234 Random St, Apt 56 New York, NY 10001 [email protected] github.com/aliciacode Single, 28 years old
John Doe New York, NY (555) 123-4567 | [email protected] linkedin.com/in/johndoe | johndoe.com
Professional Title
Result-oriented [Role Name] with [Number] years of experience in [Key Skills/Industries]. Proven track record of [Major Achievement]. Skilled in [Key Technologies/Skills]. Committed to delivering [Specific Value] for [Target Industry/Company type].
A professional summary is your elevator pitch. It should be 3-5 sentences long, summarizing your experience, key skills, and major achievements. Tailor it to the job description by using relevant keywords. Focus on what makes you unique and the value you bring to potential employers.
Avoid generic objectives like 'Looking for a challenging role to grow my skills.' Recruiters want to know what value you bring to them, not what you want from them. Don't use first-person pronouns (I, me, my). Keep it concise and impactful.
Compare a weak objective with a strong professional summary.
Objective: I am a hard-working individual looking for a Assistant Media Buyer position where I can learn new things and advance my career.
Senior Assistant Media Buyer with 6+ years of experience in digital media buying. Reduced ad spend by 40% while increasing ROI by 35%. Expert in Google Ads, Facebook Ads Manager, and TensorFlow for predictive analytics.
Technical Skills
Soft Skills
Group your skills logically (e.g., Languages, Frameworks, Tools). Focus on hard skills relevant to the job. List skills in order of proficiency or relevance. Soft skills are better demonstrated through bullet points in your experience section rather than a bare list.
Do not list skills you are not comfortable using in an interview. Avoid using progress bars or percentages to rate your skills (e.g., "Java: 80%") as they are subjective and often misinterpreted. Don't include outdated technologies unless specifically required.
Practical example showing do's and don'ts for skills
Python (75%), JavaScript: Expert, C++: Intermediate
JavaScript, Python, C++
Google AdWords API: Basic knowledge, Bing Ads API: Advanced proficiency
Google AdWords API, Bing Ads API
Job Title | Company Name | Location Month Year – Month Year
This is the core of your resume. Use reverse-chronological order (most recent first). Start each bullet with a strong action verb. Focus on achievements and impact, not just duties. Use numbers to quantify your impact (dollars, percentages, time saved, users affected). Show progression and increasing responsibility.
Avoid passive language like "Responsible for..." or "Tasked with...." Don't list every single daily task; focus on significant contributions and measurable outcomes. Avoid jargon that recruiters outside your field won't understand.
Practical example showing do's and don'ts for experiences
Maintained spreadsheets to track ad campaigns.
Analyzed data from ad campaigns, identifying trends that led to a 25% increase in ROI.
Responsible for managing the budget of digital media buying projects.
Managed budgets and resources for digital media buying projects, ensuring adherence to strategic objectives set by senior management.
Degree Name | University Name | Location Month Year – Month Year
List your highest degree first. If you have significant work experience, keep the education section brief. Include your GPA only if it is above 3.5 or if you are a recent graduate. Highlight relevant coursework, academic projects, honors, or leadership roles.
Do not include high school details if you have a college degree. Avoid listing every single course you took; select only the most relevant ones. Don't include graduation dates from decades ago if age discrimination is a concern in your field.
Practical example showing do's and don'ts for educations
Bachelor of Science, General Studies | University of California, Berkeley | San Francisco, CA January 2015 – May 2020
Bachelor's Degree in Marketing & Communications | San Francisco State University | San Francisco, CA September 2013 – May 2018
Project Name | Tools/Technologies Used
Projects are excellent for demonstrating practical skills, especially if you lack work experience or are changing careers. Include a link to your portfolio or demo if possible. Focus on projects that show problem-solving skills and relevant tools for the target role.
Don't include trivial tutorials unless you significantly expanded on them. Avoid projects that are outdated, incomplete, or irrelevant to the role you're applying for. Don't just list technologies—explain what you created and why it matters.
Practical example showing do's and don'ts for projects
Created a simple landing page using HTML/CSS. This project was done as part of an online tutorial to learn basic web design skills.
Developed a personalized marketing dashboard that integrates real-time data from Google Analytics and Facebook Ads Manager, providing actionable insights for campaign optimization. Technologies used: Python, Streamlit, SQL, Google Analytics API.
Common questions about this role and how to best present it on your resume.
Essential skills include digital marketing knowledge, data analysis, and proficiency in media buying platforms.
Highlight relevant work experience, certifications, and self-taught skills that align with the job requirements.
Commonly used tools include Google Analytics, AdWords, and social media advertising platforms like Facebook Ads Manager.
Include examples of how you've optimized campaigns based on KPIs such as ROI, CPM, and CPC.
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