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sales
Advertising Sales
Resume Example
4.5 / 5
Why This Template Works
This resume format is designed to optimize for ATS (Applicant Tracking Systems) by including relevant keywords such as 'digital advertising' and 'content marketing'. The structured format with clear sections like 'Experience', 'Education', and 'Skills' ensures that all necessary information is presented in a way that can be easily parsed and understood by both human readers and automated systems. Additionally, the inclusion of quantifiable achievements and measurable outcomes helps to demonstrate the candidate's impact in their previous roles, making them stand out to potential employers.
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How to Write This Resume
Expert guidelines and best practices for each section of your resume.
01
Contact
Contact
First Name Last Name City, State, Zip Code Phone Number | Email Address LinkedIn Profile URL | Portfolio URL (Optional)
General Guidelines
Keep contact details clean, current, and easy to scan. City, phone, email, LinkedIn, and a relevant portfolio or personal site are enough for most advertising sales resumes.
Avoid This
Skip your full street address, personal identifiers, and informal email handles. Only include a website when it supports your sales, portfolio, or thought-leadership story.
Real Examples
Use a clean header that makes it easy for recruiters and hiring managers to contact you.
Don't
Jordan Lee 742 Westbrook Lane, Apartment 14 Chicago, IL 60601 [email protected] facebook.com/jordanlee Married
Do
Alicia Chen Los Angeles, CA (555) 123-4567 | [email protected] linkedin.com/in/aliciachen | aliciachenmedia.com
Quick Tips
- Use a professional email address based on your name
- Keep your location to city and state unless a full address is required
- Add LinkedIn if it supports your sales background and recommendations
- Include a portfolio or media kit only if it strengthens your candidacy
- Double-check phone, email, and URL formatting before sending the resume
02
Summary
Summary
Professional Title
Advertising sales professional with [Number] years of experience in [Media Channels or Sales Focus]. Known for [Commercial Strength or Achievement]. Skilled in [CRM, analytics, prospecting, or campaign planning tools]. Delivers [Specific Business Value] for [Client Type or Industry].
General Guidelines
A strong summary should explain the markets you sell into, the ad products you know well, and the business results you help create. Keep it concise and grounded in evidence.
Avoid This
Avoid broad claims like "results-driven team player" without proof. Skip first-person language and make sure every sentence supports the kind of advertising sales role you want next.
Real Examples
Compare a generic objective with a stronger advertising sales summary.
Don't
Objective: I am seeking an advertising sales job where I can use my communication skills and continue to grow professionally.
Do
Advertising sales specialist with 6+ years of experience selling branded content, newsletters, and digital display inventory to B2B and consumer brands. Grew a regional book of business to $450K and improved renewals by pairing campaign reporting with tailored upsell recommendations. Strong in Salesforce, proposal writing, and cross-functional campaign delivery.
Quick Tips
- Lead with your years of experience and main advertising channels or products
- Mention one or two business outcomes such as revenue growth or retention
- Include keywords from the target job description when they reflect your real background
- Keep the summary concise enough to scan in a few seconds
03
Skills
Skills
Sales & Media Tools
- CRM: [List]
- Analytics / Ad Platforms: [List]
- Prospecting / Reporting: [List]
Client-Facing Strengths
- [Skill 1], [Skill 2], [Skill 3]
General Guidelines
Prioritize tools and capabilities that hiring teams expect in media and advertising sales, such as CRM hygiene, proposal building, audience reporting, and account growth.
Avoid This
Do not pad this section with vague buzzwords or outdated platforms. If a skill would be difficult to discuss in an interview, leave it off.
Real Examples
Practical example of what to keep and what to cut in an advertising sales skills section.
Don't
Communication, leadership, teamwork, problem solving
Do
Prospecting, media proposal development, account renewals, Salesforce, campaign reporting
Don't
Software: Microsoft Office
Do
CRM & reporting: Salesforce, HubSpot, Google Analytics, Excel forecasting
Quick Tips
- List the channels or products you have sold, such as display, sponsored content, or newsletters
- Name the CRM and reporting tools you actually use
- Show client-facing strengths through experience bullets rather than a long soft-skills list
- Match the ordering to the requirements in the job posting when possible
04
Experience
Experience
Job Title | Company Name | Location Month Year - Month Year
- Closed [revenue or account result] by selling [inventory/product] to [client type]
- Retained [percentage] of accounts by [action]
- Partnered with [team] to deliver [campaign or reporting outcome]
General Guidelines
Focus each bullet on commercial impact. Strong advertising sales bullets show what you sold, who you sold it to, and what business result followed.
Avoid This
Avoid bullets that only describe daily tasks such as "responsible for client meetings." Do not rely on vague phrases like "helped with sales" when you can name the deal type, client segment, or measurable outcome.
Real Examples
Replace task-only bullets with outcome-focused advertising sales achievements.
Don't
Responsible for speaking with advertisers and preparing sales materials for the team.
Do
Built advertiser proposals and audience packages that helped win 8 new mid-market accounts in one year.
Don't
Tasked with sharing campaign updates and reports with clients every month.
Do
Presented post-campaign insights and renewal recommendations that helped retain 85% of assigned accounts.
Quick Tips
- Start each bullet with a strong commercial action such as closed, renewed, negotiated, or launched
- Use metrics tied to revenue, conversion, renewal rate, or pipeline value
- Show how you collaborated with ad ops, creative, editorial, or analytics teams
- Highlight client growth and retention, not just prospecting activity
05
Education
Education
Degree Name | University Name | Location Month Year - Month Year
- Relevant Coursework: [Course 1], [Course 2]
- Honors: [Award or distinction]
- GPA: X.X (optional if recent and strong)
General Guidelines
Keep education concise unless you are early in your career. Highlight coursework or academic projects that support selling, analytics, marketing, or media knowledge.
Avoid This
Do not overload this section with every class you took. If you already have several years of experience, keep the education entry brief and relevant.
Real Examples
Show only the education details that strengthen your advertising sales story.
Don't
Bachelor of Arts in Business Administration | Portland State University | Portland, OR September 2014 - June 2018
- Courses Taken: Principles of Management, Marketing Research, Strategic Management, Business Communications, Accounting Fundamentals
Do
Bachelor of Science in Business Administration | XYZ University | Portland, OR September 2014 - May 2018
- Relevant Coursework: Digital Advertising, Consumer Insights, Business Statistics
- Honors: Dean's List
Quick Tips
- Keep only the most relevant coursework for media, marketing, analytics, or sales
- Add honors or leadership roles if they strengthen an early-career resume
- Include GPA only when it helps and is still recent enough to matter
- If you have substantial experience, let education support the story without dominating it
06
Projects
Projects
Project Name | Context or Tools
- Describe the business problem or sales need
- Explain the recommendation, workflow, or asset you built
- Include the outcome, adoption, or practical value when possible
General Guidelines
Projects are useful when they reinforce sales planning, analytics, audience strategy, or campaign execution skills that employers want to see in advertising roles.
Avoid This
Do not include filler projects with no business outcome or relevance to media sales. Avoid listing tools without explaining what the project helped accomplish.
Real Examples
Use projects to prove practical commercial thinking, not just tool familiarity.
Don't
Built a sales dashboard in Excel for class. It tracked some numbers and looked good.
Do
Created a media planning workbook that compared pricing scenarios and audience segments, helping a mock sales team recommend higher-fit packages to advertisers.
Quick Tips
- Choose projects tied to pricing, reporting, audience analysis, or campaign planning
- Explain the business problem first, then the tool or deliverable
- Use outcomes such as faster reporting, clearer proposals, or stronger client recommendations
- Keep project descriptions short and concrete
Frequently Asked Questions
Common questions about this role and how to best present it on your resume.
Hiring teams usually look for prospecting, negotiation, client relationship management, campaign planning, and the ability to explain audience and performance data clearly.
Use the same language employers use in job descriptions, then back it up with results tied to revenue, retention, pipeline growth, campaign performance, or account expansion.
Yes. Revenue won, quota attainment, renewal rates, booked pipeline, response rates, and client growth all help recruiters understand your commercial impact quickly.
Transferable strengths such as consultative selling, client communication, media planning, partnerships, or analytics can make the transition credible when the bullets stay specific.
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