How to Add a Portfolio to LinkedIn: 7 Practical Options

How to Add a Portfolio to LinkedIn

You can add a portfolio to LinkedIn in several places: the Featured section, Contact info, your About section, the Experience section, the Projects section, and your feed posts. If you only do three things, start with Featured, add your portfolio website to Contact info, and attach your strongest sample to the most relevant role in Experience.

A good LinkedIn portfolio does not need a huge gallery. Three to five relevant samples usually work better than a long list of unrelated work because recruiters can understand your focus quickly.

Best Places to Add Your Portfolio on LinkedIn

1. Add it to the Featured section

The Featured section is usually the best first choice because it sits high on your profile and supports links, documents, and media.

To add it:

1. Go to your profile.
2. Click Add profile section.
3. Open Recommended and choose Add Featured.
4. Add a link, document, or media file.
5. Give it a clear title and short description.

Use Featured for your main portfolio homepage, your best case study, or a short PDF portfolio. Lead with the sample most closely related to the jobs you want.

2. Add your website in Contact info

Contact info is a simple place to add a clean portfolio link. LinkedIn allows website links in this area, so it is useful for directing people to your main portfolio site.

To add it:

1. Open your profile.
2. Click Contact info in the intro section.
3. Click the edit icon.
4. Add your website URL.
5. Choose the website type that fits best, such as Portfolio.

This works well if you want your portfolio link to stay easy to find without taking up space in your summary.

3. Use a custom button if your account has it

Some LinkedIn account types offer a custom button in the intro section, including options like View my portfolio. If that option is available on your account, it is one of the clearest calls to action you can add.

This is a good fit when you want a visible action near the top of your profile instead of relying on someone to open your contact details.

4. Mention it in your About section

Your About section should explain what kind of work you do and what problems you solve. It is also a good place to point people to one portfolio link.

Do not drop in a raw URL with no context. Add a short sentence that tells people what they will find. For example:

Portfolio: product design case studies for B2B SaaS onboarding and mobile UX improvements.

That gives the link a purpose and helps the right reader decide to click.

5. Attach work samples to your Experience entries

If a portfolio sample connects to a specific job, attach it to that role instead of keeping everything in one general section.

Good examples include:

• A designer linking a case study to a product design role
• A marketer attaching campaign slides to a growth marketing role
• A software engineer linking a GitHub repo, demo, or technical write-up to a development role

This approach makes your work history more credible because the proof sits next to the experience it supports.

6. Add stand-alone projects in the Projects section

The Projects section works well for freelance work, volunteer work, student projects, and side projects that do not fit neatly into one full-time role.

To add it:

1. Open your profile.
2. Click Add profile section.
3. Under Recommended, choose Projects.
4. Add the project name, dates, and a short description.
5. Add media or a link to the project.

LinkedIn's help pages note that newly added projects may not show a separate project URL field. When that happens, use Add media and then Add a link instead.

7. Share portfolio pieces as posts

Your LinkedIn feed is useful for individual portfolio samples, especially when you want to add context around the work.

Instead of posting only a link, explain:

• What the project was
• What problem you solved
• What your role was
• What the outcome was

A short post can make a sample easier to understand than a bare link alone.

What to Include in Your LinkedIn Portfolio

Choose pieces that help a recruiter or hiring manager answer one question fast: "Can this person do the kind of work we need?"

Strong portfolio samples usually include:

• Work that matches your target role
• A short explanation of the problem
• What you specifically owned or contributed
• The result, deliverable, or outcome
• Clean titles and clear visuals

For example, a customer success manager could feature an onboarding playbook, a renewal dashboard, and a sample process improvement document. A software engineer could show one polished repo, one live demo, and one architecture write-up instead of ten unfinished projects.

If You Do Not Have a Portfolio Website Yet

You do not need a full personal website before you can showcase your work on LinkedIn.

You can start with:

• A PDF portfolio
• A slide deck
• A GitHub repository
• A Notion page or view-only document
• A writing sample
• A short demo video

The important part is making the sample easy to open, easy to understand, and relevant to the roles you want.

Mistakes to Avoid

Common LinkedIn portfolio mistakes include:

• Adding too many weak or outdated samples
• Linking to work with no explanation
• Showing projects that do not match your target job
• Using broken, private, or permission-gated links
• Sharing confidential work you are not allowed to publish

If you are unsure what to include, remove anything that does not strengthen your case for the next role.

How Minova Can Help

Your LinkedIn profile and resume should tell the same story. If your portfolio shows product launches, campaign results, UX case studies, or technical projects, your resume should reinforce that same evidence with focused bullet points and role-specific language.

Minova can help you tailor your resume for a target job, improve weak bullet points, and decide which links or projects are worth including for that application. That makes it easier to present a consistent story across your resume, LinkedIn profile, and portfolio.

Frequently Asked Questions

Can I add a portfolio to LinkedIn without a personal website?

Yes. You can use a PDF, slide deck, GitHub repo, Notion page, or other shareable work sample. The best format is the one a recruiter can open quickly and understand without extra setup.

What is the best place to add a portfolio on LinkedIn?

For most job seekers, the strongest combination is Featured, Contact info, and one or two role-specific samples in Experience. That gives you both visibility and context.

Should I add every project I have worked on?

No. Add the work that best matches the jobs you want next. A smaller, relevant portfolio is usually stronger than a long archive.